The Logo Saga

Or the 17 alternate Expo 67 logos you may have missed


By Productions de la ruelle

Logo 01
Inspired by Da Vinci’s Vitruvian Man, the double-symbol represents man in harmony, i.e. “the union of hearts and minds to generate peace.” For the official logo, designer Julien Hébert then groups them in a circle, the Earth, to symbolize Man and His World.
Logo 02
A vague resemblance to Da Vinci’s Vitruvian Man, but with a Canadian symbol: the maple leaf, and dated ‘67. Too easy!
Logo 03
A bit of First Nations folklore… which may have been too limited to fill the purpose of Expo.
Logo 04
And the world seems like it’s about to be squished to smithereens!
Logo 05
Inflating the symbol for man: somewhat limiting!
Logo 06
This demands an explication! At least the year is indicated.
Logo 07
Interesting! A four-leaf clover of sorts.
Logo 08
A traditional maple leaf including the World in the hands of man.
Logo 09
Exacerbated style!
Logo 10
Variation on an ambivalence.
Logo 11
Stylish maple leaf enclosing the World of ’67.
Logo 12
The sun shining on all continents.
Logo 13
A cross? And a black hole…
Logo 14
Variation on the Vitruvian Man.
Logo 15
Expo 67 Wants You!
Logo 16
Variation on the Vitruvian Man with a head round like the Earth…
Logo 17
Could be the symbol for the United Nations.
Logo 18
Canada grasping the Globe.

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