The Logo Saga

Or 17 alternate Expo 67 logos you may have missed


By Productions de la ruelle

Inspired by Da Vinci’s Vitruvian Man, the double-symbol represents Man in Harmony, i.e. “the union of hearts and minds to make peace.” For the official logo, designer Julien Hébert grouped them in a circle, to symbolize the Earth, to symbolize Man and His World.

A vague resemblance to Da Vinci’s Vitruvian Man, but with a Canadian symbol, the maple leaf, and dated ‘67. Easy!

A bit of First Nations folklore… which may have been too limited to fill the purpose of Expo.

The world seeming like it’s about to be squished to smithereens!

An inflated symbol of man… somewhat limiting!

This demands an explanation… At least the year is indicated.

Interesting! A four-leaf clover of sorts.

A traditional maple leaf including the World in the hands of man.

Too stylish?

Ambivalent variation.

Stylish maple leaf enclosing the World of ’67.

The sun shining on all continents.

A cross or sorts? And a black hole…

Variation of the Vitruvian Man.

Expo 67 Wants You!

Variation on the Vitruvian Man with a head round like the Earth…

Could be the United Nations’ symbol.

Canada crushing the Globe.



Video credit: Expo 67 Mission Impossible (2017) – Productions de la ruelle

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